Under armour

under armour

What is Under Armour?

Under Armour was founded in 1996 by Kevin Plank, a then 23-year-old former special teams captain of the University of Maryland football team.

What is Under Armour flow Velociti se?

Under Armour Run’s newest model, the Flow Velociti SE, follows in the footsteps of the Flow Velociti Wind with its all-in-one cushioning system that allows you to keep running for miles.

What did Under Armour get charged with in 2021?

Washington D.C., May 3, 2021 — The Securities and Exchange Commission today charged sports apparel manufacturer Under Armour Inc. with misleading investors as to the bases of its revenue growth and failing to disclose known uncertainties concerning its future revenue prospects. Under Armour has agreed to pay $9 million to settle the action.

What happened to Under Armour’s football apparel?

This deal opened the door to contracts with NC State, Arizona State, and other Division I football teams. With positive reviews from players, word began to spread and orders began to increase. That same year, Under Armour launched with several new apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear.

What did Under Armour get charged with?

The Securities and Exchange Commission today charged sports apparel manufacturer Under Armour Inc. with misleading investors as to the bases of its revenue growth and failing to disclose known uncertainties concerning its future revenue prospects. Under Armour has agreed to pay $9 million to settle the action.

How much did Under Armour lose in sponsorship obligations last year?

Those commitments represent a 47% reduction from $679.1 million in sponsorship obligations Under Armour (NYSE: UAA) reported a year ago. The company terminated several major sponsorship deals and other contracts last year as part of a restructuring plan expected to cost the company $550 million to $600 million in pre-tax charges.

How much did Under Armour pay to settle the SECs case?

Without admitting or denying the findings in the SECs order, Under Armour agreed to cease and desist from further violations and to pay a $9 million penalty.

How much did Under Armour spend on marketing in 2020?

Under Armours overall marketing costs in 2020 decreased 4.9% to $550.4 million, but rose as a percentage of sales to 12%, compared to 11% the prior year. CEO Patrik Frisk, who succeeded Under Armour founder Kevin Plank as CEO in January 2020, said the company has worked for the past couple of years to re-base its cost structure.

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